Hello everyone - welcome to week two of marketing & advertising

Step 1 is making sure that the data you have is not outdated.  That will sink you before you start.

I have chosen my project as Henri Bendel from L Brands, who is closing this line and why it should not be closed.   belief that using their regular products as well as providing new products under this brand in an online only capacity would be a better option for the company.  More to come of course, below is my twitter for Market segmentation .

Marketblogger1958

https://mobile.twitter.com/brendalamey

MARKETING & ADVERTISING

Okay everyone - lets change the tone of the blog lets chat marketing & advertising : I truly enjoyed several articles one is the way companies change their logos while keeping their base moving forward.  One took place in 2015 Verizon below on UTube was their reasoning, 

https://youtu.be/MHeUGCsr3WA

Several others included were AT&T , Facebook, Apple, etc

Here is a link for review

Business Insider. (2016, May 24). The logos of these 19 huge companies have changed beyond recognition since they launched. Retrieved from https://www.businessinsider.com/compare-the-original-and-most-recent-logos-of-19-top-companies-2016-5#5-shell-5

Marketblogger1958