Blogging Professionals:
I wanted to ensure that I included the following from CNET:  Is this what we are waiting for only time will tell, how this device will affect us moving forward , lets give credit to cnet for what they intended to complete and compete with all the providers. I agree with the sentiment every day that phones are emotional, whether you like LG, Apple, Samsung. Mate X is the next venture and will bring out a strong reaction.  This is with 5G capability.

See below or go to the link

https://www.cnet.com/news/samsung-galaxy-fold-huawei-mate-x-foldable-phones-are-so-tantalizingly-close/


https://www.cnet.com/pictures/huawei-mate-x-triple-threat-foldable-phone-with-5g-4-rear-cameras/

Mate X foldable phones is one thing. Handling one of the first of its kind is another entirely. I thought I was wild about both of these yesterday. But after spending a good 5 minutes with the Mate X today, I understand the appeal of foldable devices on a much deeper level. 

Phones aren't just specs. They're physical things we constantly hold and carry close. They're emotional, too. Phone designs can elicit strong reactions. Losing your phone can feel disorienting at best and devastating at worst. Not every foldable phone will be a revelation, but for me, the Mate X is.

Foldable phones present a chance to shake up a coasting industry while also effectively doubling the amount of screen space you have to use on your phone. Because foldable phones are phone-tablet hybrids, they can command a higher price, which opens up an important revenue stream at the top end for companies looking to make a greater profit in a slowing market. 

But this new era of bendable screens also represents the Wild West of phone design: A phone could fold inward or outward, down the center or on two sides, or even bend back around your wrist like a watch. At this early stage, companies are working out what a foldable phone means. Right now, anything goes.

Marketblogger1958.  

Reference CNet, 2019, February Rollout 

All telecommunications companies are required by the FCC and State to protect person’s private information, there are even rules, laws, and in the eventuality fines that are assessed if telecom’s violate those rules and laws.

ATT - requires extra in regards to their employees for their customers.  Specific polices and procedures called a clean desk policy to prevent any person from being able to copy, or write down any information.

Verizon - although does not require a specific clean desk, they do require no cellphones on call center floor, cannot write down a customers information or transport it into any outside of the required environment

Frontier also is required to have polices and processes in place to prevent the leak, or hack of a customers private information.

FCC Rules the rules are obtained under the Telecommunications Act of 1996.  Below is a description of how the companies you are following handle customer PII, how the companies is doing to protect PII, what more can they do and what actions are recommended for the privacy of their customers PII (personally identifiable information).  FCC 16-148....

Personally identifiable information (PII) is any data that could potentially identify a specific individual. Any information that can be used to distinguish one person from another and can be used for de-anonymizing anonymous data can be considered PII.

This can be sensitive or non-sensitive. Non-sensitive PII is information that can be transmitted in an unencrypted form without resulting in harm to the individual. Non-sensitive PII can be easily gathered from public records, phone books, corporate directories and websites.

Sensitive PII is information which, when disclosed, could result in harm to the individual whose privacy has been breached. Sensitive PII should therefore be encrypted in transit and when data is at rest. Such information includes biometric information, medical information, personally identifiable financial information (PIFI) and unique identifiers such as passport or Social Security numbers.

The rules:  The best information under FCC Rules is adopt rules protecting consumer privacy using the three foundations of privacy—transparency, choice, and security.

I believe that the answer to the questions is Yes all three companies do enough; however a continued audit is done on a yearly basis to ensure that all of our customers are protected again those in our society that would try to circumvent the rules and laws.

Market Blogger1958

Google marketing in 2018

Let’s include website on this blog that is very successful GOOGLE

A year of Google insights

We learned a lot in 2018. Consumers became more savvy. Video became an important tool across the entire customer journey. And, as it turns out, marketing funnels take many shapes. Dive into the articles below to revisit the key marketing trends and insig

2018 year in review

The best consumer insights, creative work, and marketing trends we discovered in the past 

Marketing Blog Week 6 - Information information 2019

When creating Marketing information for your company , blogs, facebook, gmail, feederspot and a good view of why you are expecting out of this information, is it sales leads, information about existing customers, see the links below to encourage and get the information I have provided.
Touch each link and  you can follow the information.
Facebook

www.feedspot.com

www.blogger.com

I also wanted to share the Marketing91 who created the article is Hitoshi Bashan, January 14, 2019, I find that the article provides huge onsite into Verizon’s view of 2019, see link below I agree with the analysis but as a huge company so many factors are involved in the marketing of  the products for a company such as Verizon .  Their are related posts at the end of the article that will provide information.  I have included a link below please post on this blog your opinion


https://www.marketing91.com/marketing-strategy-of-verizon/

The below information will tell you google blog spots that they recommend you follow:  However I also would like to add that they were 4th on the list when I googled marketing blogs to follow

1. Cleric.com
2.  Growthbadger
3.  Go.neilson.com/Naas
4.  Best marketing blogs to follow

  
The below information was included in the # 4.

1.  Moz. Moz has been a leader and resource for learning about SEO for over a decade, starting with co-founder Rand Fishkin publishing the SEOmoz blog himself as he figured SEO and blogging out. ... 

1. Smarp. ... 
2. Content Marketing Institute. ... 
3. Orbit Media. ... 
4. Kajabi. ... 
5. HubSpot. ... 
6. Unbounce. ... 
7. Polymail.

More items...

•

Sep 5, 2018

I found this very interesting !  Published in 2018.

Marketing blogger195

Team and professor
Here is a link to a site that I thought everybody might like to see also go to Brenda's blog at marketing blog 1958 and leave the post.

https://www.rcrwireless.com/20190212/test-and-measurement/verizon-tops-rootmetrics-national-rankings/amp

Marketingblogger1958

Effective Marketing

I am going to research the following for my blog this week: 

Go to several web pages or content sites and look to see what ad formats are used.

Verizon wireless has reinvented them self both in 2017 and 2019 below is the information about ad formats that I acquired in my research 2017 – Verizon is rethinking its marketing strategy in an effort to promote its telematics product—sensor technology embedded in ... spending on various digital ad formats this information was provided by Kandar Media. Verizon Wireless uses, this as a “The Relevant Mobile” for their advertising program for all of its postal and email at this time in 2017.  It also provides a way for the consumer an opt-out and opt-in progress on their ads, however they do not give or give out their information.  .  This allows companies to advertise and  target ads to their mobile devices provide an opt out if you start to receive them on your mobile device.

2019 - However they now use per information on Verizon Media they have kicked off with the announcement of a global native ... Before shelving the Oath brand (although Oath Ad Platforms will remain as its ... the last year because brands realize the current format's effectiveness,” The Huffington Post, NFL, and Yahoo Finance will win over advertisers, despite the exit of the original architect of Yahoo, now Oath.  The only links are to Verizon sites, not any external Verizon is a sponsor of the IAB guidelines, however per IAB Mobile Rising Stars Ad units is in a transition at this time.  I assume for Verizon that is due to their new format and offering with Microsoft and google.  The effectiveness of their ads is such that it puts them direct competition with their peers.  IPhone, Samsung, T-Mobile, Sprint, LG, Sony, all use IAB Guidelines.

Mobile Rising Stars, also advertises The Shooting Star, Rising Star Clip Art, Logo Award Cartoon, Basketball Casino, What is amazing about this Grouping is many companies use the different apps depending on whom they are looking to get onto their websites. 

Sony is using Snapchat’s 360 Video Ad format, recently signing a contract with them in 2015 , there are links to other items on their websites such as PlayStation, Facebook, Twitter,  as we;; as links to their Music campaigns, such as Best Selling Boy Bands of 25 years new Album. 

The effectiveness of the Mobile Rising Stars, is showing the number of advertisers using this product. Companies such as Verizon, NFL Utube, Naukri.com, Muthead, even Women using technology on forbes.com is using this app for and to blow up a social changes.
 

The use of mobile apps, such as Rising Stars, and their formats, puts your business to the front of the pack based on pushes and ability to immediately experience changes in their communities as a result of your using these apps.

Frontier uses Vivial   which is a digital marketing and a all-in-one marketing solution. They use an entire online marketing strategy as a single program, while interfacing with Facebook, Twitter, Google, Yelp and a authors manage its entire online marketing strategy with a single program. ... and interactions on Facebook, Twitter, Google+, and Yelp; Facebook advertising ... to use automated technology, including pre-recorded messages, cell phones again, Frontier’s only issue right now is that they have financial woes, when that is corrected they defiintely will be a market to content with

In summary all are using a platform designed and engineered by other partners and all have success as a results due to the “technology wave of the future in further on line ordering and marketplace.

Marketblogger1958

All things Super Bowl related 2019 - telecom ads and branding

Well, in covering the Super Bowl 2019 here is my summary of the telecom ads

Verizon - Used a feel good approach, for our first responders and military veterans, for their ads.
choosing information about a life threatening situation in which the recovering person, is giving the first responders, “thank you” for saving his life.

Sprint - rolled out more robots, and showing their newest and greatest overall approach to 3+ lines free, “recommendation everyone read the fine print.

Mint Mobile - not sure what they are trying to brand and advertise.

AT&T - continues on the same path with their ads that have been running branding is that “ok is not just ok”.........

TMobile - rolled out the music - branding with we are here choose us.

A small summary of the Branding & Advertising, I highly recommend that we show these ads to a focus group - prior to us rolling them out..... I think a new direction on some is in order.

Signed
MarketBlogger1958

www.utube.com

Post Info about the

Verizon , TMobile all had marketing set aside for Super Bowl 2019, on CBS, I have done a little bit of information in regards to all of the carriers ; As this is a marketing blog - I will input the following:


My favorite commercial was Alexa with Amazon commercial totally funny not shown during the Super Bowl just in the preview but in the previews

Verizon used their first responders Commercial, nice
Sprint used humor with the different robots – cute
T-Mobile used music only and said come join us for less than you pay others.
AT&T used their regular commercial – about family : its ok but ok is not good enough, still cute
Mint Mobile – did not make sense not sure what they are selling



REFERENCES. URL:
https://www.cbssports.com/nfl/news/2019-super-bowl-ads-heres-your-guide-to-leaked-tv-commercials-that-are-scheduled-to-air-during-super-bowl-liii/

ANALYZE THE NATURAL SEARCH ENGINE RANKINGS OF A COMPANY

Below is the information I analyzized through a natural search engine rankings of a company you are following and its social media presence. What improvements can be made, if any? 

Verizon, Frontier, & AT&T :  My view of the Verizon and Frontier during my organic search is that each search pulled up , what they were selling, offering, or what their financials were for the end of the year.
I looked more closely at Verizon whose upfront presence and using search engine’s searches, found that their ads come up the minute anyone starts to request a look Google+ etc.   They also pulled up their stock pricing as well as their end of the year results.  Even one of my searches when I tried to define the search pulled up the CEO’s end of the year lets get ready for next year and what would be expected and needed for them to succeed.  Frontier does need a little work in this area, at this time.  The promos did pull up when I googled Frontier organically, however, their difficulty in the financial end of things, was the first item that comes to you in search.

AT&T (employee contributor) has done a great job in using searches to facilitate their next marketing for example:  noticing that a marketing program was needed at the end of the holiday season ran a quick promo to facilitate extra subscribers.  This pushed their subscription into value driven as well as NEW Subscribers and made the holiday numbers surge.

What steps should the company take to improve both its organic and paid search ranking? 

Step 1:  Someone needs to monitor, these searches in tandem both paid and organic
Step 2:  A quick go to market scheme for any surge in number searches targeting those possible subscribers
Step 3:  Quickly remember, we all lose subscribers because of our inability to realize that keeping our subscribers is more important than or just as important as “new” subscribers. 
Step 4:  Real “marketing” around existing customers helps.  Both Verizon & AT&T used military and first responders well, however a definite marketing scheme involving only “existing subscribers is needed and needed immediately.  A one year program to thank them for their “loyalty” is needed immediately, with all three TELCO’s.