WEEK 4 - ANALYZING A NATURAL SEARCH ENGINE RANKINGS OF A COMPANY

Analyze the natural search engine rankings of a company you are following and its social media presence. What improvements can be made, if any? 

Verizon, Frontier, & AT&T :  My view of the Verizon and Frontier during my organic search is that each search pulled up , what they were selling, offering, or what their financials were for the end of the year.

 I looked more closely at Verizon whose upfront presence and using search engine’s searches, found that their ads come up the minute anyone starts to request a look Google+ etc.   They also pulled up their stock pricing as well as their end of the year results.  Even one of my searches when I tried to define the search pulled up the CEO’s end of the year lets get ready for next year and what would be expected and needed for them to succeed. 

Frontier does need a little work in this area, at this time.  The promos did pull up when I googled Frontier organically, however, their difficulty in the financial end of things, was the first item that comes to you in search.


AT&T (employee contributor) has done a great job in using searches to facilitate their next marketing for example:  noticing that a marketing program was needed at the end of the holiday season ran a quick promo to facilitate extra subscribers.  This pushed their subscription into value driven as well as NEW Subscribers and made the holiday numbers surge.

 

What steps should the company take to improve both its organic and paid search ranking? 


 
Step 1:  Someone needs to monitor, these searches in tandem both paid and organic


Step 2:  A quick go to market scheme for any surge in number searches targeting those possible subscribers


Step 3:  Quickly remember, we all lose subscribers because of our inability to realize that keeping our subscribers is more important than or just as important as “new” subscribers. 


Step 4:  Real “marketing” around existing customers helps.  Both Verizon & AT&T used military and first responders well, however a definite marketing scheme involving only “existing subscribers is needed and needed immediately.  A one year program to thank them for their “loyalty” is needed immediately, with all three TELCO’s.



Marketblogger 1958 

158,450 viewsJan 28, 2019, 12:02pm

Motorola Razr V4 Can Beat Samsung's Galaxy X With Two Features

Jay McGregorContributor

Marketblogger 1958 :  reviewed the above article and whole heartedly agree with Mr. McGregor on the possibility of Motorola Razr V4 - I don’t necessarily say that I agree Samsung can beat Motororola but I agree it’s great device.

2nd Week

Week 1:


All things telecom not a post to inquire how the world is doing a post to make us better innovate and keep us going down the right path.  Post suggestions, I will be posting Goggle Alerts, and other information

______MarketBlogger1958


2ND wEEK
Week2  all things telecom not a post to inquire how the world is doing a post to make us better innovate and keep us going down the right path week in the Telcom industry




I will be posting only Verizon, Frontier and New Telecom ; please feel free to add comments based on your experience with all things Telecom.  Phones, New Innovative Products.

Digital transformation runs into the same problem. We’ve all become obsessed with the pieces we are interested in.  The three telco’s see transformation as primarily a technology challenge or a new digital service opportunity or a cultural change or a customer engagement issue. Transformation is all of the above, and more.



Verizon/fGTE Frontier Communication all start as coming from discrete network elements to an autonomously managed, virtualized communications and cloud infrastructure

The telco must evolve from a closed IT architecture, where it only delivers its ‘own services’ to its ‘own customers’, to an open platform architecture – accessed through openly available APIs.

This open platform will be expected to support the development of both internally developed telco services, and externally developed third-party services.

I believe this is where Verizon is currently.   From a traditional telco organization and culture, to a digital organization and culture


  The culture that worked for typically stable infrastructure-centric organizations offering a limited portfolio of traditional services in competition with other telcos, will be very different from the organization and culture needed to offer a wide portfolio of digital services in competition with internet and over-the-top (OTT) players.

This is probably the most difficult transformation journey to map and the most painful to travel, as it impacts on peoples’ skills and behaviors.  From focusing on traditional channels, to adopting multiple channels to market.


If everyone goes on the same path no once company can differentiate it self - New Telecoms will start their Journey 1, moving through each Journey until either they sell the company or merge with other companies.


Bigger two telcos, will have differentiate themselves from OTT, IOT to keep everything fresh, which is why 5G is important to all of the moving parts












TELCO Blogger

MarketBlogger1958


Reference

20 years of Internet Giants