Hello everyone - welcome to week two of marketing & advertising
Step 1 is making sure that the data you have is not outdated. That will sink you before you start.
I have chosen my project as Henri Bendel from L Brands, who is closing this line and why it should not be closed. belief that using their regular products as well as providing new products under this brand in an online only capacity would be a better option for the company. More to come of course, below is my twitter for Market segmentation .
Marketblogger1958
https://mobile.twitter.com/brendalamey
Monday, March 11, 2019
Monday, March 4, 2019
MARKETING & ADVERTISING
Okay everyone - lets change the tone of the blog lets chat marketing & advertising : I truly enjoyed several articles one is the way companies change their logos while keeping their base moving forward. One took place in 2015 Verizon below on UTube was their reasoning,
Several others included were AT&T , Facebook, Apple, etc
Here is a link for review
Business Insider. (2016, May 24). The logos of these 19 huge companies have changed beyond recognition since they launched. Retrieved from https://www.businessinsider.com/compare-the-original-and-most-recent-logos-of-19-top-companies-2016-5#5-shell-5
Marketblogger1958
Wednesday, February 27, 2019
Blogging Professionals:
I wanted to ensure that I included the following from CNET: Is this what we are waiting for only time will tell, how this device will affect us moving forward , lets give credit to cnet for what they intended to complete and compete with all the providers. I agree with the sentiment every day that phones are emotional, whether you like LG, Apple, Samsung. Mate X is the next venture and will bring out a strong reaction. This is with 5G capability.
See below or go to the link
https://www.cnet.com/news/samsung-galaxy-fold-huawei-mate-x-foldable-phones-are-so-tantalizingly-close/
https://www.cnet.com/pictures/huawei-mate-x-triple-threat-foldable-phone-with-5g-4-rear-cameras/
I wanted to ensure that I included the following from CNET: Is this what we are waiting for only time will tell, how this device will affect us moving forward , lets give credit to cnet for what they intended to complete and compete with all the providers. I agree with the sentiment every day that phones are emotional, whether you like LG, Apple, Samsung. Mate X is the next venture and will bring out a strong reaction. This is with 5G capability.
See below or go to the link
https://www.cnet.com/news/samsung-galaxy-fold-huawei-mate-x-foldable-phones-are-so-tantalizingly-close/
https://www.cnet.com/pictures/huawei-mate-x-triple-threat-foldable-phone-with-5g-4-rear-cameras/
Mate X foldable phones is one thing. Handling one of the first of its kind is another entirely. I thought I was wild about both of these yesterday. But after spending a good 5 minutes with the Mate X today, I understand the appeal of foldable devices on a much deeper level.
Phones aren't just specs. They're physical things we constantly hold and carry close. They're emotional, too. Phone designs can elicit strong reactions. Losing your phone can feel disorienting at best and devastating at worst. Not every foldable phone will be a revelation, but for me, the Mate X is.
Foldable phones present a chance to shake up a coasting industry while also effectively doubling the amount of screen space you have to use on your phone. Because foldable phones are phone-tablet hybrids, they can command a higher price, which opens up an important revenue stream at the top end for companies looking to make a greater profit in a slowing market.
But this new era of bendable screens also represents the Wild West of phone design: A phone could fold inward or outward, down the center or on two sides, or even bend back around your wrist like a watch. At this early stage, companies are working out what a foldable phone means. Right now, anything goes.
Marketblogger1958.
Reference CNet, 2019, February Rollout
Tuesday, February 19, 2019
All telecommunications companies are required by the FCC and State to protect person’s private information, there are even rules, laws, and in the eventuality fines that are assessed if telecom’s violate those rules and laws.
ATT - requires extra in regards to their employees for their customers. Specific polices and procedures called a clean desk policy to prevent any person from being able to copy, or write down any information.
Verizon - although does not require a specific clean desk, they do require no cellphones on call center floor, cannot write down a customers information or transport it into any outside of the required environment
Frontier also is required to have polices and processes in place to prevent the leak, or hack of a customers private information.
FCC Rules the rules are obtained under the Telecommunications Act of 1996. Below is a description of how the companies you are following handle customer PII, how the companies is doing to protect PII, what more can they do and what actions are recommended for the privacy of their customers PII (personally identifiable information). FCC 16-148....
Personally identifiable information (PII) is any data that could potentially identify a specific individual. Any information that can be used to distinguish one person from another and can be used for de-anonymizing anonymous data can be considered PII.
This can be sensitive or non-sensitive. Non-sensitive PII is information that can be transmitted in an unencrypted form without resulting in harm to the individual. Non-sensitive PII can be easily gathered from public records, phone books, corporate directories and websites.
Sensitive PII is information which, when disclosed, could result in harm to the individual whose privacy has been breached. Sensitive PII should therefore be encrypted in transit and when data is at rest. Such information includes biometric information, medical information, personally identifiable financial information (PIFI) and unique identifiers such as passport or Social Security numbers.
The rules: The best information under FCC Rules is adopt rules protecting consumer privacy using the three foundations of privacy—transparency, choice, and security.
I believe that the answer to the questions is Yes all three companies do enough; however a continued audit is done on a yearly basis to ensure that all of our customers are protected again those in our society that would try to circumvent the rules and laws.
Market Blogger1958
ATT - requires extra in regards to their employees for their customers. Specific polices and procedures called a clean desk policy to prevent any person from being able to copy, or write down any information.
Verizon - although does not require a specific clean desk, they do require no cellphones on call center floor, cannot write down a customers information or transport it into any outside of the required environment
Frontier also is required to have polices and processes in place to prevent the leak, or hack of a customers private information.
FCC Rules the rules are obtained under the Telecommunications Act of 1996. Below is a description of how the companies you are following handle customer PII, how the companies is doing to protect PII, what more can they do and what actions are recommended for the privacy of their customers PII (personally identifiable information). FCC 16-148....
Personally identifiable information (PII) is any data that could potentially identify a specific individual. Any information that can be used to distinguish one person from another and can be used for de-anonymizing anonymous data can be considered PII.
This can be sensitive or non-sensitive. Non-sensitive PII is information that can be transmitted in an unencrypted form without resulting in harm to the individual. Non-sensitive PII can be easily gathered from public records, phone books, corporate directories and websites.
Sensitive PII is information which, when disclosed, could result in harm to the individual whose privacy has been breached. Sensitive PII should therefore be encrypted in transit and when data is at rest. Such information includes biometric information, medical information, personally identifiable financial information (PIFI) and unique identifiers such as passport or Social Security numbers.
The rules: The best information under FCC Rules is adopt rules protecting consumer privacy using the three foundations of privacy—transparency, choice, and security.
I believe that the answer to the questions is Yes all three companies do enough; however a continued audit is done on a yearly basis to ensure that all of our customers are protected again those in our society that would try to circumvent the rules and laws.
Market Blogger1958
Friday, February 15, 2019
Google marketing in 2018
Let’s include website on this blog that is very successful GOOGLE
A year of Google insights
We learned a lot in 2018. Consumers became more savvy. Video became an important tool across the entire customer journey. And, as it turns out, marketing funnels take many shapes. Dive into the articles below to revisit the key marketing trends and insig
2018 year in review
The best consumer insights, creative work, and marketing trends we discovered in the past
Wednesday, February 13, 2019
Marketing Blog Week 6 - Information information 2019
When creating Marketing information for your company , blogs, facebook, gmail, feederspot and a good view of why you are expecting out of this information, is it sales leads, information about existing customers, see the links below to encourage and get the information I have provided.
Touch each link and you can follow the information.
Facebook
www.feedspot.com
www.blogger.com
I also wanted to share the Marketing91 who created the article is Hitoshi Bashan, January 14, 2019, I find that the article provides huge onsite into Verizon’s view of 2019, see link below I agree with the analysis but as a huge company so many factors are involved in the marketing of the products for a company such as Verizon . Their are related posts at the end of the article that will provide information. I have included a link below please post on this blog your opinion
https://www.marketing91.com/marketing-strategy-of-verizon/
The below information will tell you google blog spots that they recommend you follow: However I also would like to add that they were 4th on the list when I googled marketing blogs to follow
1. Cleric.com
2. Growthbadger
3. Go.neilson.com/Naas
4. Best marketing blogs to follow
The below information was included in the # 4.
1. Moz. Moz has been a leader and resource for learning about SEO for over a decade, starting with co-founder Rand Fishkin publishing the SEOmoz blog himself as he figured SEO and blogging out. ...
Marketing blogger195
Touch each link and you can follow the information.
www.feedspot.com
www.blogger.com
I also wanted to share the Marketing91 who created the article is Hitoshi Bashan, January 14, 2019, I find that the article provides huge onsite into Verizon’s view of 2019, see link below I agree with the analysis but as a huge company so many factors are involved in the marketing of the products for a company such as Verizon . Their are related posts at the end of the article that will provide information. I have included a link below please post on this blog your opinion
https://www.marketing91.com/marketing-strategy-of-verizon/
The below information will tell you google blog spots that they recommend you follow: However I also would like to add that they were 4th on the list when I googled marketing blogs to follow
1. Cleric.com
2. Growthbadger
3. Go.neilson.com/Naas
4. Best marketing blogs to follow
The below information was included in the # 4.
1. Moz. Moz has been a leader and resource for learning about SEO for over a decade, starting with co-founder Rand Fishkin publishing the SEOmoz blog himself as he figured SEO and blogging out. ...
- Smarp. ...
- Content Marketing Institute. ...
- Orbit Media. ...
- Kajabi. ...
- HubSpot. ...
- Unbounce. ...
- Polymail.
•
Sep 5, 2018
Marketing blogger195
Tuesday, February 12, 2019
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When creating Marketing information for your company , blogs, facebook, gmail, feederspot and a good view of why you are expecting out of th...
-
Let’s include website on this blog that is very successful GOOGLE A year of Google insights We learned a lot in 2018. Consumers bec...
-
Okay everyone - lets change the tone of the blog lets chat marketing & advertising : I truly enjoyed several articles one is the way com...
