WEEK 4 - ANALYZING A NATURAL SEARCH ENGINE RANKINGS OF A COMPANY

Analyze the natural search engine rankings of a company you are following and its social media presence. What improvements can be made, if any? 

Verizon, Frontier, & AT&T :  My view of the Verizon and Frontier during my organic search is that each search pulled up , what they were selling, offering, or what their financials were for the end of the year.

 I looked more closely at Verizon whose upfront presence and using search engine’s searches, found that their ads come up the minute anyone starts to request a look Google+ etc.   They also pulled up their stock pricing as well as their end of the year results.  Even one of my searches when I tried to define the search pulled up the CEO’s end of the year lets get ready for next year and what would be expected and needed for them to succeed. 

Frontier does need a little work in this area, at this time.  The promos did pull up when I googled Frontier organically, however, their difficulty in the financial end of things, was the first item that comes to you in search.


AT&T (employee contributor) has done a great job in using searches to facilitate their next marketing for example:  noticing that a marketing program was needed at the end of the holiday season ran a quick promo to facilitate extra subscribers.  This pushed their subscription into value driven as well as NEW Subscribers and made the holiday numbers surge.

 

What steps should the company take to improve both its organic and paid search ranking? 


 
Step 1:  Someone needs to monitor, these searches in tandem both paid and organic


Step 2:  A quick go to market scheme for any surge in number searches targeting those possible subscribers


Step 3:  Quickly remember, we all lose subscribers because of our inability to realize that keeping our subscribers is more important than or just as important as “new” subscribers. 


Step 4:  Real “marketing” around existing customers helps.  Both Verizon & AT&T used military and first responders well, however a definite marketing scheme involving only “existing subscribers is needed and needed immediately.  A one year program to thank them for their “loyalty” is needed immediately, with all three TELCO’s.



Marketblogger 1958