Tuesday, February 5, 2019

All things Super Bowl related 2019 - telecom ads and branding

Well, in covering the Super Bowl 2019 here is my summary of the telecom ads

Verizon - Used a feel good approach, for our first responders and military veterans, for their ads.
choosing information about a life threatening situation in which the recovering person, is giving the first responders, “thank you” for saving his life.

Sprint - rolled out more robots, and showing their newest and greatest overall approach to 3+ lines free, “recommendation everyone read the fine print.

Mint Mobile - not sure what they are trying to brand and advertise.

AT&T - continues on the same path with their ads that have been running branding is that “ok is not just ok”.........

TMobile - rolled out the music - branding with we are here choose us.

A small summary of the Branding & Advertising, I highly recommend that we show these ads to a focus group - prior to us rolling them out..... I think a new direction on some is in order.

Signed
MarketBlogger1958

www.utube.com

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