Effective Marketing

I am going to research the following for my blog this week: 

Go to several web pages or content sites and look to see what ad formats are used.

Verizon wireless has reinvented them self both in 2017 and 2019 below is the information about ad formats that I acquired in my research 2017 – Verizon is rethinking its marketing strategy in an effort to promote its telematics product—sensor technology embedded in ... spending on various digital ad formats this information was provided by Kandar Media. Verizon Wireless uses, this as a “The Relevant Mobile” for their advertising program for all of its postal and email at this time in 2017.  It also provides a way for the consumer an opt-out and opt-in progress on their ads, however they do not give or give out their information.  .  This allows companies to advertise and  target ads to their mobile devices provide an opt out if you start to receive them on your mobile device.

2019 - However they now use per information on Verizon Media they have kicked off with the announcement of a global native ... Before shelving the Oath brand (although Oath Ad Platforms will remain as its ... the last year because brands realize the current format's effectiveness,” The Huffington Post, NFL, and Yahoo Finance will win over advertisers, despite the exit of the original architect of Yahoo, now Oath.  The only links are to Verizon sites, not any external Verizon is a sponsor of the IAB guidelines, however per IAB Mobile Rising Stars Ad units is in a transition at this time.  I assume for Verizon that is due to their new format and offering with Microsoft and google.  The effectiveness of their ads is such that it puts them direct competition with their peers.  IPhone, Samsung, T-Mobile, Sprint, LG, Sony, all use IAB Guidelines.

Mobile Rising Stars, also advertises The Shooting Star, Rising Star Clip Art, Logo Award Cartoon, Basketball Casino, What is amazing about this Grouping is many companies use the different apps depending on whom they are looking to get onto their websites. 

Sony is using Snapchat’s 360 Video Ad format, recently signing a contract with them in 2015 , there are links to other items on their websites such as PlayStation, Facebook, Twitter,  as we;; as links to their Music campaigns, such as Best Selling Boy Bands of 25 years new Album. 

The effectiveness of the Mobile Rising Stars, is showing the number of advertisers using this product. Companies such as Verizon, NFL Utube, Naukri.com, Muthead, even Women using technology on forbes.com is using this app for and to blow up a social changes.
 

The use of mobile apps, such as Rising Stars, and their formats, puts your business to the front of the pack based on pushes and ability to immediately experience changes in their communities as a result of your using these apps.

Frontier uses Vivial   which is a digital marketing and a all-in-one marketing solution. They use an entire online marketing strategy as a single program, while interfacing with Facebook, Twitter, Google, Yelp and a authors manage its entire online marketing strategy with a single program. ... and interactions on Facebook, Twitter, Google+, and Yelp; Facebook advertising ... to use automated technology, including pre-recorded messages, cell phones again, Frontier’s only issue right now is that they have financial woes, when that is corrected they defiintely will be a market to content with

In summary all are using a platform designed and engineered by other partners and all have success as a results due to the “technology wave of the future in further on line ordering and marketplace.

Marketblogger1958

All things Super Bowl related 2019 - telecom ads and branding

Well, in covering the Super Bowl 2019 here is my summary of the telecom ads

Verizon - Used a feel good approach, for our first responders and military veterans, for their ads.
choosing information about a life threatening situation in which the recovering person, is giving the first responders, “thank you” for saving his life.

Sprint - rolled out more robots, and showing their newest and greatest overall approach to 3+ lines free, “recommendation everyone read the fine print.

Mint Mobile - not sure what they are trying to brand and advertise.

AT&T - continues on the same path with their ads that have been running branding is that “ok is not just ok”.........

TMobile - rolled out the music - branding with we are here choose us.

A small summary of the Branding & Advertising, I highly recommend that we show these ads to a focus group - prior to us rolling them out..... I think a new direction on some is in order.

Signed
MarketBlogger1958

www.utube.com

Post Info about the

Verizon , TMobile all had marketing set aside for Super Bowl 2019, on CBS, I have done a little bit of information in regards to all of the carriers ; As this is a marketing blog - I will input the following:


My favorite commercial was Alexa with Amazon commercial totally funny not shown during the Super Bowl just in the preview but in the previews

Verizon used their first responders Commercial, nice
Sprint used humor with the different robots – cute
T-Mobile used music only and said come join us for less than you pay others.
AT&T used their regular commercial – about family : its ok but ok is not good enough, still cute
Mint Mobile – did not make sense not sure what they are selling



REFERENCES. URL:
https://www.cbssports.com/nfl/news/2019-super-bowl-ads-heres-your-guide-to-leaked-tv-commercials-that-are-scheduled-to-air-during-super-bowl-liii/

ANALYZE THE NATURAL SEARCH ENGINE RANKINGS OF A COMPANY

Below is the information I analyzized through a natural search engine rankings of a company you are following and its social media presence. What improvements can be made, if any? 

Verizon, Frontier, & AT&T :  My view of the Verizon and Frontier during my organic search is that each search pulled up , what they were selling, offering, or what their financials were for the end of the year.
I looked more closely at Verizon whose upfront presence and using search engine’s searches, found that their ads come up the minute anyone starts to request a look Google+ etc.   They also pulled up their stock pricing as well as their end of the year results.  Even one of my searches when I tried to define the search pulled up the CEO’s end of the year lets get ready for next year and what would be expected and needed for them to succeed.  Frontier does need a little work in this area, at this time.  The promos did pull up when I googled Frontier organically, however, their difficulty in the financial end of things, was the first item that comes to you in search.

AT&T (employee contributor) has done a great job in using searches to facilitate their next marketing for example:  noticing that a marketing program was needed at the end of the holiday season ran a quick promo to facilitate extra subscribers.  This pushed their subscription into value driven as well as NEW Subscribers and made the holiday numbers surge.

What steps should the company take to improve both its organic and paid search ranking? 

Step 1:  Someone needs to monitor, these searches in tandem both paid and organic
Step 2:  A quick go to market scheme for any surge in number searches targeting those possible subscribers
Step 3:  Quickly remember, we all lose subscribers because of our inability to realize that keeping our subscribers is more important than or just as important as “new” subscribers. 
Step 4:  Real “marketing” around existing customers helps.  Both Verizon & AT&T used military and first responders well, however a definite marketing scheme involving only “existing subscribers is needed and needed immediately.  A one year program to thank them for their “loyalty” is needed immediately, with all three TELCO’s.

WEEK 4 - ANALYZING A NATURAL SEARCH ENGINE RANKINGS OF A COMPANY

Analyze the natural search engine rankings of a company you are following and its social media presence. What improvements can be made, if any? 

Verizon, Frontier, & AT&T :  My view of the Verizon and Frontier during my organic search is that each search pulled up , what they were selling, offering, or what their financials were for the end of the year.

 I looked more closely at Verizon whose upfront presence and using search engine’s searches, found that their ads come up the minute anyone starts to request a look Google+ etc.   They also pulled up their stock pricing as well as their end of the year results.  Even one of my searches when I tried to define the search pulled up the CEO’s end of the year lets get ready for next year and what would be expected and needed for them to succeed. 

Frontier does need a little work in this area, at this time.  The promos did pull up when I googled Frontier organically, however, their difficulty in the financial end of things, was the first item that comes to you in search.


AT&T (employee contributor) has done a great job in using searches to facilitate their next marketing for example:  noticing that a marketing program was needed at the end of the holiday season ran a quick promo to facilitate extra subscribers.  This pushed their subscription into value driven as well as NEW Subscribers and made the holiday numbers surge.

 

What steps should the company take to improve both its organic and paid search ranking? 


 
Step 1:  Someone needs to monitor, these searches in tandem both paid and organic


Step 2:  A quick go to market scheme for any surge in number searches targeting those possible subscribers


Step 3:  Quickly remember, we all lose subscribers because of our inability to realize that keeping our subscribers is more important than or just as important as “new” subscribers. 


Step 4:  Real “marketing” around existing customers helps.  Both Verizon & AT&T used military and first responders well, however a definite marketing scheme involving only “existing subscribers is needed and needed immediately.  A one year program to thank them for their “loyalty” is needed immediately, with all three TELCO’s.



Marketblogger 1958 

158,450 viewsJan 28, 2019, 12:02pm

Motorola Razr V4 Can Beat Samsung's Galaxy X With Two Features

Jay McGregorContributor

Marketblogger 1958 :  reviewed the above article and whole heartedly agree with Mr. McGregor on the possibility of Motorola Razr V4 - I don’t necessarily say that I agree Samsung can beat Motororola but I agree it’s great device.

2nd Week

Week 1:


All things telecom not a post to inquire how the world is doing a post to make us better innovate and keep us going down the right path.  Post suggestions, I will be posting Goggle Alerts, and other information

______MarketBlogger1958


2ND wEEK
Week2  all things telecom not a post to inquire how the world is doing a post to make us better innovate and keep us going down the right path week in the Telcom industry




I will be posting only Verizon, Frontier and New Telecom ; please feel free to add comments based on your experience with all things Telecom.  Phones, New Innovative Products.

Digital transformation runs into the same problem. We’ve all become obsessed with the pieces we are interested in.  The three telco’s see transformation as primarily a technology challenge or a new digital service opportunity or a cultural change or a customer engagement issue. Transformation is all of the above, and more.



Verizon/fGTE Frontier Communication all start as coming from discrete network elements to an autonomously managed, virtualized communications and cloud infrastructure

The telco must evolve from a closed IT architecture, where it only delivers its ‘own services’ to its ‘own customers’, to an open platform architecture – accessed through openly available APIs.

This open platform will be expected to support the development of both internally developed telco services, and externally developed third-party services.

I believe this is where Verizon is currently.   From a traditional telco organization and culture, to a digital organization and culture


  The culture that worked for typically stable infrastructure-centric organizations offering a limited portfolio of traditional services in competition with other telcos, will be very different from the organization and culture needed to offer a wide portfolio of digital services in competition with internet and over-the-top (OTT) players.

This is probably the most difficult transformation journey to map and the most painful to travel, as it impacts on peoples’ skills and behaviors.  From focusing on traditional channels, to adopting multiple channels to market.


If everyone goes on the same path no once company can differentiate it self - New Telecoms will start their Journey 1, moving through each Journey until either they sell the company or merge with other companies.


Bigger two telcos, will have differentiate themselves from OTT, IOT to keep everything fresh, which is why 5G is important to all of the moving parts












TELCO Blogger

MarketBlogger1958


Reference

20 years of Internet Giants